About BAR-U-EAT

BAR-U-EAT is a leading manufacturer and retailer of energy bars that was founded by two childhood best friends with a mission to create healthy, high-quality energy bars free from oils, preservatives, and unnecessary sugars. As the company scaled, so did their operational complexity. BAR-U-EAT was working with fragmented and disconnected systems, forcing their team to manually track inventory, orders, and supply chain details. This inefficiency started threatening their ability to scale and maintain compliance with organic certification standards.

It was clear this issue would only bring more problems in the future and needed to be fixed fast and for good. That’s when they turned to Kaizntree.

The Challenge

Fragmented Systems & USDA Organic Certification

Fragmented Systems with Scaling Limitations

Data was scattered across multiple platforms, like sales channels, spreadsheets, and accounting softwares, requiring an average of 30 hours per month of manual data entry. This led to inconsistencies, stock-outs, and overstocking. Without a centralized system, the company struggled to manage inventory, fulfill orders efficiently, and maintain customer satisfaction as demand grew.

USDA Organic Traceability Requirements

As an organic manufacturer, BAR-U-EAT needed to provide detailed audits of raw materials and finished products to comply with certification standards. This task was not only very time-consuming, but also had a high risk of error. Besides, the certification audits required robust documentation of ingredient sourcing, production processes, and supply chain integrity, which was difficult to gather from different sources.

These challenges not only drained time and resources but also risked BAR-U-EAT’s reputation as a trusted organic brand in a competitive market.

The Solution

One Platform with Built-in Traceability

Kaizntree provided BAR-U-EAT an unified platform, from raw materials to sales. Made for multi-channel organic certified CPG brands, it effectively centralizes fragmented data sources into one intuitive interface, making it possible to:

Manage Inventory

Kaizntree consolidated BAR-U-EAT’s inventory data, providing real-time visibility into raw materials (e.g., organic nuts, seeds, and dried fruits), production and finished energy bars across all sales channels, including Shopify and local retailers. This allowed the company to optimize stock levels and cut waste, directly contributing to cost savings.

Trace Finished Products for Organic Compliance

Organic certification audits demand end-to-end traceability, from supplier to finished products. Kaizntree’s robust traceability features enabled BAR-U-EAT to track every ingredient’s journey with precision. The platform generated detailed audit trails linking finished products to specific batches, ensuring full compliance with required standards. During audits, BAR-U-EAT could quickly provide inspectors with verifiable records, eliminating the stress of manual compilation.

Fulfill Orders and Streamline Operations

By integrating sales channels like Shopify and Amazon with inventory and production data, Kaizntree streamlined BAR-U-EAT’s order fulfillment process. Orders were processed faster, and the team could prioritize production based on real-time demand, improving customer satisfaction.

Customer Support and Ease of Use

Kaizntree’s clean interface required minimal onboarding, allowing BAR-U-EAT’s team to adopt it quickly. Were there any questions, Kaizntree’s customer service team provided quick, reliable support, ensuring smooth operations. Within weeks, they migrated the data from fragmented systems into the platform, establishing a centralized hub for operations.

Results

Efficiency, Compliance and Competitive Edge

Revenue Growth: By March 11, 2025, BAR-U-EAT reported a revenue increase of over 20%, attributed to improved efficiency, reduced waste, and faster order fulfillment.

Audit Success: In its most recent organic certification audit, BAR-U-EAT passed with ease. Kaizntree’s traceability tools provided inspectors with a clear, auditable trail of organic ingredients, from supplier documentation to production records, meeting requirements effortlessly.

Time Savings: Manual data entry dropped from 30 hours per month to nearly zero, freeing the team to focus on innovation and growth.

Competitive Edge: “Kaizntree has undoubtedly given us a competitive edge over the saturated market of energy bar manufacturers,” enabling BAR-U-EAT to compete with international retailers - Sam Nelson, Co-founder of BAR-U-EAT.

Takeaway

Automation as a Growth Engine

Kaizntree has proven to be a game-changer for BAR-U-EAT, unlocking its operational potential and establishing its position as a leader in the market. By centralizing inventory management, making traceability possible and saving operations from unnecessary labor, Kaizntree not only solved BAR-U-EAT’s immediate challenges but also positioned the company for long-term success, making sure potential problems in the future are eliminated now.

“What the creators of Kaizntree have done is unlock the operational potential of BAR-U-EAT, giving us the ability to compete with international retailers, understanding every step of our processes in detail along the way, all in one convenient platform.” - Sam Nelson, Co-Founder of BAR-U-EAT

For Organic Certified brands like BAR-U-EAT, Kaizntree isn’t just software, it’s a strategic partner in growth and compliance. As of today, BAR-U-EAT continues to thrive, confident in its ability to meet customer demand and regulatory standards with Kaizntree by its side.