From plugin failures and manual workarounds to real-time visibility across two WooCommerce stores

About Senza Tea

Senza Tea is a certified organic tea company based in the Netherlands, known for its premium blends, transparent sourcing, and commitment to sustainability. As the company scaled, it launched two WooCommerce stores—one for retail (B2C) and one for wholesale (B2B)—with both drawing from the same inventory. 

In addition to managing finished goods, Senza Tea also tracks the raw ingredients and packaging components that make up their teas, using bill of materials (BOM) structures. Managing this level of complexity—across two storefronts and with international suppliers—quickly outgrew what conventional tools could handle.

The Challenge: Two Shops, One Inventory—and Zero Margin for Error

“We had out-of-stock situations several times. That’s when we realized we needed a better system.”
— Kelly, General Manager, Senza Tea

Senza Tea began with manual stock tracking—viable in the early phase, but as their product catalog and order volume grew, so did the complexity. Their first inventory system, DEAR Systems (now Cin7 Omni), proved overly complex and expensive. They then turned to ATUM, a WooCommerce plugin, which introduced a new issue: sales orders weren’t consistently deducted from stock and it couldn’t synchronize inventory across both storefronts.

“We ended up building a workaround with our web developer, but it made everything more complex—and still didn’t work reliably.”

Eventually, discrepancies between warehouse stock and what the software reported forced a complete manual recount. For months, the team exported WooCommerce orders into Excel and reconciled inventory line by line—crippling efficiency and morale.

Beyond finished goods, Senza Tea needed to manage raw materials and packaging—components with long and unpredictable overseas lead times. They needed a system that could notify them well in advance of reordering needs.

“We source a lot internationally, and lead times can be unpredictable. We need to know ahead of time when to reorder—not after something runs out.”

The Solution: A Responsive Partner, Not Just Software

Kaizntree offered more than a platform—it delivered a hands-on partnership.

“I was really surprised to have contact with a real person. Normally, you go through support tickets and maybe get a reply... With Kaizntree, I was able to tell my story, explain our problems and what I needed. They really listened and explained how Kaizntree could solve those issues.”

Seamless Dual-Store Integration

Kaizntree implemented centralized inventory syncing across both WooCommerce shops—eliminating the need for custom plugins. Stock changes from either B2B or B2C orders now reflect in one shared system, improving accuracy and reducing manual oversight.

Fast and Friendly Onboarding

Rather than spending weeks navigating a complex setup, Senza Tea shared their product data in an Excel export.

“It took maybe two weeks to go live. Kaizntree actually did the heavy lifting.” 

Features Tailored to Real Needs

Rather than forcing businesses to adapt to rigid software, Kaizntree adapts to its users. When Senza Tea requested a feature to show low-stock items grouped by supplier—to make reordering easier—it was live in less than a week.

“I’ve never seen that kind of turnaround in other platforms. Our operations manager was thrilled.”

The Results: Measurable Operational Impact

Reliable Inventory, Fewer Stockouts

By syncing inventory across both B2B and B2C storefronts, Kaizntree helped Senza Tea eliminate errors that previously led to stockouts and fulfillment issues.

• Sales orders are accurately deducted in real time

• Centralized stock visibility replaces plugin conflicts and manual syncing

• Fewer out-of-stock events means fewer missed sales and better customer experience

Proactive Planning, Confident Reordering

Kaizntree gives Senza Tea the tools to plan ahead—especially critical with international suppliers and fluctuating lead times.

• Low-stock alerts surface issues before they become emergencies

• BOM-level tracking ensures visibility into raw materials and packaging

• Supplier-based reorder grouping simplifies and speeds up purchasing decisions

“We source a lot internationally, and lead times can be unpredictable. We need to know ahead of time when to reorder—not after something runs out.”

Clear Insights for Smarter Decisions

With real-time data and clean visibility, Senza Tea can make better-informed inventory and purchasing decisions—without needing to dig through spreadsheets.

• Forecasting and historical data support strategic planning

• Greater clarity around operations inspires new ideas and initiatives

“I really like the new insights—it sometimes surprises me and gives me new ideas.” 

Peace of Mind and Freedom to Focus

The biggest win? Trusting inventory is under control—so Kelly and her team can focus on growth, not spreadsheets.

“Now, with Kaizntree, there’s a ‘low on stock’ table on the home screen... I can trust the system. That frees up my mental space to focus on other projects.”

• No more daily manual reconciliation

• Reduced support burden thanks to responsive, human support

• More time and energy for product development, partnerships, and strategy

“It works, it’s simple, and the support is impressive.”

Conclusion

Senza Tea’s journey is one that many growing brands face: juggling multiple storefronts, supplier lead-times, and fragile systems that can’t keep up. Kaizntree helped them replace complexity with clarity, manual patchwork with automation, and uncertainty with trust.

With real-time visibility, responsive support, and features that evolve with their needs, Senza Tea now spends less time managing inventory—and more time scaling.

If you’re ready to regain control, simplify your operations, and focus on growth, Kaizntree is here to help.